Home > Machines > Electro

Electro

Manufacturer: Exhibit Supply Company, of Chicago, Illinois, USA (1932-1957) [Trade Name: ESCO]
Year: 1934
Date: June, 1934
Type: Electro-mechanical (EM)
Players: 1

About This Machine

The Electro, manufactured by Exhibit Supply Company (ESCO) in June 1934, comes from the early days of electro-mechanical pinball. This flipperless, single-player game offered a distinctive twist on the coin-drop economics of the era through its buy-back feature, which allowed players to retain their balls on the playfield while lost balls were returned for replay.

Key to the Electro's appeal was its value: 10 or more balls for a mere five cents. The buy-back feature added a layer of strategy, letting a player insert another coin in the coin slide while pressing the nearby plunger to keep the playfield balls in place and get the out-balls back for another try.

While the theme and artwork of the Electro are not documented, a Billboard ad from the period touted the buy-back feature, stating it could be used "as many times as desired" yet also capping spending at 35 cents per game, which works out to a maximum of six buy-backs. The Electro remains an interesting relic from pinball's formative, pre-flipper years, offering a glimpse into how early games experimented with player incentives.

Images (8)

Technical Details

Notable Features:
10 balls or more for 5 cents. Buy-backs are available by inserting another coin in the coin slide while pressing the nearby plunger. Doing so would retain the playfield balls while the outballs would be returned for replay. The Billboard ad shown here states buy-backs can happen as many times as desired yet also states a maximum of 35 cents per game could be spent by the player in this way. That calculates to a maximum of six buy-backs.

Credits