Criss Cross Wild West Gallery

Criss Cross Wild West Gallery is an electro-mechanical shooting gallery game manufactured by Genco Manufacturing Company in February 1955 — not a pinball machine, but a rifle-based gun game with an Old West theme. It was released in two versions: a Regular model without match or replay features, and a Match model that included both.

Gameplay centers on 25 shots for 10 cents, with a timer that starts at 900 and counts down by 10s to zero as the game is played; whatever value remains on the timer at the end is added to the player's score. The Match model's matching feature lights a 'criss cross' score card on the backglass that carries over from game to game, adding a persistent, evolving element between plays.

The game was announced in The Billboard on February 19, 1955 as shipping to distributors that week. Beyond these details, little is documented about its specific design credits, but its Western theme and timer-based scoring mark it as a characteristic Genco shooting gallery release of the mid-1950s.