Moving Target Rifle Gallery

Moving Target Rifle Gallery was manufactured by Genco Manufacturing Company of Chicago, Illinois, and began shipping to distributors in June 1954, per a contemporary Billboard announcement. Despite its electro-mechanical construction, it is not a pinball machine -- it is a shooting-gallery gun game, Model N, offering 20 shots per game with 20 moving targets.

The rifle trigger could fire single shots or be held for automatic fire. A player who reached the game's top rating of "Expert" was rewarded with five extra shots and five additional moving targets that popped up for a bonus round. Genco marketed the game on its backglass under the more generic name "Rifle Gallery," with "Moving Target" highlighted as its major selling point -- the fuller name is used here to distinguish it from Genco's own November 1954 follow-up, 'Big Top Rifle Gallery.' The cabinet was a substantial unit, advertised at 6 feet high, 30 inches wide, and 43 inches deep, weighing 280 lbs uncrated.

Little further documentation survives about the game's designer, but its escalating bonus-round mechanic for expert players makes Moving Target Rifle Gallery a notable entry among Genco's mid-1950s shooting gallery amusements.