Advance Alley Roll

The Advance Alley Roll, manufactured by Genco Manufacturing Company of Chicago, Illinois circa the 1940s, is a rolldown-style electro-mechanical pinball machine. With no specific release year or designer credited, it remains a somewhat elusive piece, though rolldown games like this were a common category during the golden age of EM pinball manufacturing.

One notable aspect of this machine is its generous complement of 14 rollover buttons, a feature that would have provided players with multiple scoring opportunities in each game. This emphasis on gameplay variety suggests that Genco aimed to create a challenging and engaging experience for pinball enthusiasts. The machine's overall design and theme, however, remain unclear.

While specific details about Advance Alley Roll are scarce, it represents a useful artifact from Genco's long run (1931-1958) as one of the major EM manufacturers of the era, shedding light on the rolldown-game format that was popular in that period.