Who's Goofy

The Colonial Specialties Company's 1932 "Who" pinball machine is one of a cluster of obscure conversion games the company produced in Chicago in 1932-1933. As a Pure Mechanical (PM) machine, it predates electromechanical and electronic pinball, and, like other pin games of its era, has no flippers — those were not introduced until 1947. Players would have relied on plunger shots and gravity to route the ball toward scoring targets.

Little information survives about "Who"'s specific gameplay or rules. It is listed in the Encyclopedia of Pinball as a conversion game, though no source specifies what game it converted; company records do indicate Colonial announced a "Who's Goofy" replacement board shortly after Ace Novelty introduced its own 1932 'Who's Goofy', suggesting a connection between the two titles.

Given its age and the general scarcity of surviving 1930s conversion games, "Who" is a minor but interesting artifact for historians researching the crowded and often copycat-heavy early Chicago pin-game industry.