Post Parade

Post Parade, manufactured by the Mills Novelty Company of Chicago in June 1938, is a one-player electro-mechanical machine with a horse-racing theme. It is a flipperless one-ball game, meaning gameplay relies entirely on the skillful launch and management of the ball via levers and mechanical scoring targets, without any flipper controls — flippers would not appear in pinball for another decade.

Play cost 5 cents, and the game's design reflects the racetrack-styled skill and payout machines that were common in the late 1930s. Mills Novelty was already a well-established maker of coin-operated equipment by this point, having been in the pinball business since the early 1930s.

Little specific information survives about the game's designer or its production numbers. The same photograph used to advertise the game in a June 1938 trade publication was reportedly reused again the following month, suggesting Post Parade's advertising run may have been brief.