ABC Roll

ABC Roll is a rolldown game manufactured by the Champion Manufacturing Company of Beverly, Massachusetts, first shown publicly in January 1948 at the Coin Machine Institute convention in Chicago (earlier records had listed the date as 1946, but contemporary trade press confirms the 1948 debut). It is a single-player, electro-mechanical machine rather than a flipper pinball.

As a rolldown game, ABC Roll uses kicker pockets, rollover buttons, a one-way gate, and a metal archway to guide the ball's path and determine scoring, rather than the flipper-based shot-making of contemporary flipper pinball machines being produced by other manufacturers at the same time.

Details of the game's designer and its market reception are not well documented, but the confirmed 1948 debut date helps place it accurately within Champion Manufacturing's catalog and the broader postwar rolldown game market.