Western

The Western pinball machine, crafted by Dama S.R.L. of Milan, Italy in 1970, showcases the evolution of electro-mechanical (EM) pinball design in Italy. It is believed to be a conversion kit based on Gottlieb's 1966 'Subway'. Its presence highlights the practice of Italian manufacturers during this period, who often reworked existing American designs for local distribution.

The Western's gameplay is characterized by its two flippers and four pop bumpers, which work in tandem with the slingshots to propel balls through a challenging layout. The machine features five standup targets adorned with detailed artwork, while a wedge-shaped headpiece adds an element of visual flair. As with other EM machines of the era, solenoids and relays drive gameplay mechanics, a design approach that contrasts with the electronic pinball machines that would follow later in the decade.

The Western's design is notable for its adherence to the classic "Western" theme, replete with depictions of cowboys, Native Americans, and wild frontier landscapes. While specific design credits are not available, attention was clearly paid to recreating an immersive experience within a small, mechanical package. The Western offers pinball enthusiasts a glimpse into EM pinball in Italy, showcasing both its technical approach and artistic charm.