Target
About This Machine
Target, manufactured for the Beverator Company of Cambridge, Ohio in April 1935, is an early electro-mechanical payout machine with a World War I military theme. Interestingly, the game wasn't built in-house by Beverator - it was manufactured on their behalf by the Pierce Tool & Manufacturing Company, who later re-released essentially the same game under their own names as 'Bullet' and 'Totem.'
Gameplay offered 10 balls for 5 cents, with winnings paid out directly in coins - a straightforward payout format typical of mid-1930s coin machines aimed at the amusement and gambling trade. The compact wooden cabinet measured 28 inches long, 13 inches wide, and stood 6 inches high at the front, rising to 8 inches at the back.
As one of several similarly-sized payout machines Pierce Tool produced under different brand names during this period, Target offers a window into the informal manufacturing arrangements common among small coin-machine makers of the Depression era, when a single design might be sold under multiple names to different distributors.
Images (16)
Technical Details
- Theme:
- Military - World War I
- Notable Features:
- 10 balls for 5 cents. Pays out in coins. Cabinet measures 28 inches long, 13 inches wide, 6 inches high in the front, and 8 inches high in the back.