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Target

Manufacturer: Beverator Company, of Cambridge, Ohio, USA (1935)
Year: 1935
Date: April, 1935
Type: Electro-mechanical (EM)
Players: 1

About This Machine

Target, manufactured for the Beverator Company of Cambridge, Ohio in April 1935, is an early electro-mechanical payout machine with a World War I military theme. Interestingly, the game wasn't built in-house by Beverator - it was manufactured on their behalf by the Pierce Tool & Manufacturing Company, who later re-released essentially the same game under their own names as 'Bullet' and 'Totem.'

Gameplay offered 10 balls for 5 cents, with winnings paid out directly in coins - a straightforward payout format typical of mid-1930s coin machines aimed at the amusement and gambling trade. The compact wooden cabinet measured 28 inches long, 13 inches wide, and stood 6 inches high at the front, rising to 8 inches at the back.

As one of several similarly-sized payout machines Pierce Tool produced under different brand names during this period, Target offers a window into the informal manufacturing arrangements common among small coin-machine makers of the Depression era, when a single design might be sold under multiple names to different distributors.

Images (16)

Technical Details

Theme:
Military - World War I
Notable Features:
10 balls for 5 cents. Pays out in coins. Cabinet measures 28 inches long, 13 inches wide, 6 inches high in the front, and 8 inches high in the back.

Credits