Frontier

The Bell Games Frontier, produced in 1981 in Bologna, Italy, is a solid-state electronic pinball machine that is identical to Bally's game of the same name, built on the same Bally MPU AS-2518-35 hardware. Rather than an original design, it represents Bell Games' practice of producing close copies of established American titles for the Italian and European markets.

As a rebadged version of the Bally original, Frontier carries over that game's Old West theme and four-player gameplay. Because Bell Games itself was a smaller, short-lived Italian manufacturer, detailed company-specific documentation about this particular release is limited.

Frontier stands as a useful example of the cross-pollination between American and European pinball manufacturers in the early 1980s, when companies like Bell Games licensed or closely replicated Bally and Williams designs rather than building from scratch. Its scarcity outside Italy makes it a niche find for collectors interested in that history.