New Jeep

The New Jeep pinball machine, manufactured by Exhibit Supply Company (ESCO) in 1940, is an early electro-mechanical (EM) machine from a period when EM technology was gradually supplanting purely mechanical designs. As a single-player game from this transitional era, it reflects the industry's ongoing experimentation with electrified scoring and playfield mechanisms.

Gameplay on the New Jeep involves rolling a steel ball through a playfield of the period, with objectives such as landing on specific targets or completing loops to score points. Since flippers would not be introduced to pinball until 1947, New Jeep's design relies on the plunger-and-gravity style of play typical of pre-flipper EM machines, using electromagnets for scoring and switching rather than ball control.

Not much is known about the design or theme of the New Jeep, with no discernible art or decorative elements that might provide clues. This scarcity of information only adds to the machine's mystique among pinball enthusiasts, who are drawn to its rarity and its place in the pre-flipper era of EM pinball history.