!WOW!

The Mills Novelty Company's 1932 pure mechanical pinball machine, !WOW!, holds a special place in the annals of pinball history as one of the earliest known examples of this nascent game form. At a time when pinball was still in its experimental stages, !WOW! demonstrates the early adaptability and innovation that would define the industry's evolution. Its compact size, measuring just 31 1/2 inches long and 18 inches wide, belies the complexity and playability within.

Gameplay on !WOW! revolves around a simple yet intriguing mechanic: players can choose to either purchase 10 balls for five cents or opt for a more frugal option of five balls for the same price. This dichotomy adds an extra layer of strategy to the game, as players must weigh their desire for higher stakes against the risk of losing valuable coin. The machine's design and artwork are notable, if not particularly elaborate, with a straightforward aesthetic that reflects the modest ambitions of early pinball manufacturing.

A fascinating aspect of !WOW!'s history is its relative obscurity – despite being one of the oldest known pinball machines in existence, it remains shrouded in mystery. Its origins, designer, and any potential inspirations remain unknown, making it all the more intriguing to collectors and historians alike. As a relic from a bygone era, !WOW! offers a unique glimpse into the development of one of America's most beloved pastimes, serving as a tangible connection to the pioneers who helped shape the pinball landscape.