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Smarty

Manufacturer: Williams Electronics, Incorporated (1967-1985) [Trade Name: Williams]
Year: 1968
Date: February 07, 1968
Type: Electro-mechanical (EM)
Players: 1
Production: 2,201 units (confirmed)

About This Machine

Smarty, designed by Norm Clark and manufactured by Williams Electronics in 1968, is an electro-mechanical pinball machine with a lighthearted school theme, tapping into nostalgic, education-focused imagery from artist Christian Marche. With 2,201 confirmed units produced (351 for USA/Canada, 1,850 for export), it was a commercially significant release for Williams.

Smarty offers a flexible play format: it can be set for Add-a-Ball play or Regular play with a fixed 5-ball or 7-ball game. Its layout includes two flippers, three pop bumpers, two slingshots, seven standup targets, six rollover buttons, and a horseshoe lane, providing ample opportunities for players to rack up points toward the maximum displayed score of 9,999. The sound package - a single bell, a wooden box chime, and a knocker - rounds out the sensory experience. A replay-only variant of this game was released the same year as Williams' 'Ding Dong.'

The game's school-themed artwork adds a whimsical touch to competitive gameplay. With its compact single-player footprint and classic design elements, Smarty remains an accessible piece of late-1960s Williams history for collectors.

Images (8)

Technical Details

Theme:
Happiness - School
Model Number:
340
Notable Features:
Flippers (2), Pop bumpers (3), Slingshots (2), Standup targets (7), Rollover buttons (6), Horseshoe lane (1). Optionable for Add-a-ball play or Regular play. Regular play gives no extra balls and is a choice of a fixed 5-ball or 7 ball play. Maximum displayed point score is 9,999 points. Sound: 1 bell, 1 wooden box chime, knocker.

Credits

Designer:
Norm Clark
Artist:
Christian Marche

Documentation

  • Schematic Diagram (paginated)
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