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Silver Flash

Manufacturer: Genco Manufacturing Company, of Chicago, Illinois, USA (1931-1958)
Year: 1937
Date: September, 1937
Type: Electro-mechanical (EM)
Players: 1

About This Machine

The Silver Flash, manufactured by Genco Manufacturing Company in September 1937, is a Flipperless electro-mechanical machine from the middle years of the Great Depression. Rather than being an early dawn-of-the-Depression release, it arrived roughly eight years into that economic downturn, when affordable coin-operated amusements like pinball offered welcome, low-cost entertainment.

Gameplay uses five balls per play and seven spring bumpers to generate scoring action, all housed in a cabinet with a distinctive reclined backbox. The machine also uses a Stancor Univerter, a period electrical component typical of EM machines of the time. According to an undated Billboard article, Genco co-founder Dave Gensberg referred to the playfield's metal rollover switches as "silver flashes" -- the origin of the game's name.

Silver Flash holds a notable place in Genco's history as, per designer Steve Kordek's own notes, the first game he worked on after being hired by the company -- making it an early touchstone in the career of one of pinball's most influential designers, even though specific design credit for the game itself is not otherwise documented.

Images (39)

Technical Details

Notable Features:
5 balls per play. Spring bumpers (7). Reclined backbox. Stancor Univerter.

Credits