Running Wild

Running Wild, manufactured by Genco Manufacturing Company in April 1937, is a flipperless electro-mechanical (EM) pinball machine from Genco's early years of production (the company operated from 1931 to 1958).

Running Wild features five-ball play, extending the game beyond the single-ball payout machines common in this period, and an Award Recorder that keeps count of all awards earned by players, adding a competitive element to the game.

Little is known about Running Wild's design, art, or theme beyond its mechanical specifications, and no designer credit survives in the historical record. As a flipperless machine from Genco's early catalog, it remains an interesting find for collectors and historians seeking to understand the pre-flipper era of pinball.