Now

"Now" is a fascinating piece of pinball history from D. Gottlieb & Company. Released in March 1971, this electro-mechanical machine stands out as an early example of the psychedelic theme that would later become a hallmark of 1970s pinball design. As a product of Ed Krynski's design work, with artwork by Gordon Morison, "Now" boasts a distinctive blend of gameplay and style.

At the heart of the game lies a combination of two flippers, three pop bumpers, six standup targets, and two 4-bank drop targets, along with ball kickers and a right-side free ball lane; notably, there are no slingshots. The machine's high-score potential is capped at 9,999 points per player, reflecting the scoring conventions of early-1970s Gottlieb games. With 1,125 confirmed units produced, it was a modest-production release for the company.

The design and art embrace vibrant, swirling patterns that evoke the era's countercultural spirit. While specific inspirations behind the artwork aren't documented, "Now" represents an interesting moment in Gottlieb's design output, and its psychedelic look gives it a distinctive place among Ed Krynski's work for the company.