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Grand Prize

Manufacturer: Western Equipment & Supply Company, of Chicago, Illinois, USA (1934-1938)
Year: 1937
Date: January, 1937
Type: Electro-mechanical (EM)
Players: 1

About This Machine

The Grand Prize pinball machine, manufactured by Western Equipment & Supply Company of Chicago in January 1937, is a rare electro-mechanical example of the one-ball horserace payout games that flourished in the 1930s. Its chief historical claim is a bold one: the manufacturer advertised it as the first automatic payout table with a jackpot, placing it at the intersection of pinball and the era's coin-operated gambling equipment.

In keeping with its genre, Grand Prize plays one ball per coin — every plunge carried real stakes, since a single shot determined the payout. Powering the game is an interesting period detail: operators could choose between batteries or a Stancor Univerter, highlighting the improvised state of power supply in early electro-mechanical games. The machine measures a substantial 60 inches long by 24 inches wide.

The horse racing theme transports players to the track, a natural pairing for a wagering-style game. The designer and the specifics of the artwork remain unknown, leaving room for speculation among enthusiasts. Its rarity, its advertised jackpot innovation, and its place in the payout-game boom of the 1930s make Grand Prize an intriguing piece for collectors and historians of the pinball industry.

Images (3)

Technical Details

Theme:
Sports - Horse Racing
Notable Features:
One ball per play. Power supplied by choice of batteries or Stancor Univerter. Measures 60 inches long by 24 inches wide.

Credits